The Public Relations department is responsible for representing USG to the student body as well as the community in general. We advertise upcoming events, contact press outlets regarding events or the staff’s work, and spread the word about USG to students through several forms of communication and mediums. This department works closely with every single staff member to ensure that their work is represented in the best way possible.
Currently, the PR department is working on expanding our social networking sites. We are also spreading the word about USG supplying different promotional items that are to be given out at future USG events. Lastly, this department is starting the open communication with other departments within USG to gather information about their initiatives and upcoming events in order to ensure proper publicity.
Current Update
“This week our department has taken a huge initiative with marketing for the Gabby Douglas event through twitter, facebook and instagram. Monday Intern Doris, Kelsey and myself posted all the signs for Meet your local police, made the facebook event (Cass) and have been currently updating social media for the event. Sex Week is this week and we have been promoting the different events on campus and will continue to post about it (Tori’s job). Also Cass is working on promoting the Tobacco Free info group.”
-Audree K. López, Public Relations Coordinator
Week of March 18th, 2013
“This past week we have been posting and tweeting about the Evening with Anthony Rapp. We promoted going by giving away reception tickets to meet Anthony Rapp by asking Trivia questions that pertained to him. The interns have been posting and tweeting about the upcoming elections and trying to get students aware about the action and educating themselves about each ticket and their platforms. This past week I ordered Gabby Douglas marketing which included 75 coroplast posters, in which 30 will be given out to the three other campuses, as well as 1 banner to be hung outside the MU. There were three different designs due by the end of last week from the designers. One was of the Sex Week Calendar, one was for the One Glove t-shirts, and the other was so Meet your Local Police Event. Sex Week Calendar was finished and 12 coroplast posters were order and 500 fliers. Hopefully we will receive these this week. At the beginning of this week we received Gabby Douglas marketing, we will be putting this out later this week. We have many events to end the year with, so our department will continue to be busy and excited about the end of the school year!”
-Kelsey Higgins, Public Relations Director
Week of March 11th, 2013
“This week the PR Department finished up many designs such as the State of the Union, Dance Marathon Cover Photo, Common, Logos for the Policy website, Centennial Professorship Award designs. We are in the stages of ordering the marketing pieces for all of these events and or receiving them. This past week we marketing Dance Marathon to increase awareness of the event. We worked on a press release for Dance Marathon to give out to local news stations. We put together a calendar that we are working on also be put up on the USG Website. We promoted the Open Forum with Dr. Crow and put up fliers around the dorms on campus. We also put up pictures of the Sun Devil Count giveaways to hopefully increase students using the application.”
Week of January 28th, 2013
“This past week the PR department has been very busy! We finished the Common designs and have been waiting for approval from Common’s agency. Once we also make the changes that need to me made, we will order all the marketing materials. This week we also met with Casey Clowes again to go over marketing strategies for the Dance Marathon. We are trying to get coke to be a sponsor and set up a meeting with them. We had professional photos taken of the Sun Devil Count giveaways, we then put them on the Facebook page to market them. We have been marketing the Q&A with President Crow even that is coming up this Thursday. We also marketed the appropriations meeting for students to ask questions about appropriations.We are also looking for a new intern to take on for our the PR Department.”
Week of January 21st, 2013
“The Public Relations Department hit the ground running when the Spring Semester started. The designers have been busy working on designing for Common’s Company, I Always Get Consent, Dance Marathon, and Centennial Professorship. We have been using hootsuite.com more to tweet and do facebook updates, to allow us to space our updates out. We have set new goals for our department in terms of what we will be promoting. We have decided to start giveaway free tickets to the Men’s Basketball game for facebook or twitter contests that we will be having. We also finally got in the Sun Devil Count giveaways. We took pictures of the merchandise so that it can be placed on the Sun Devil Count website/ facebook the USG facebook to. This will hopefully allow students to use it more and give them more incentive to. I met with Casey Clowes the Dance Marathon Director, to go over how to best promote and market the Dance Marathon. We have come up with some great ideas to paint the picture of the event, to also hopefully get students more pumped and excited about it. The PR department is excited about this Spring semester and is ready to hit our goals that we made for ourselves. ”
Final 2012 Update
“This week the PR Department has been working hard at marketing the Bill Ramussen event, since it event was last week. We tried hard to promote it everyday leading up to the event. As well as promoting ASU Dance Marathon by posting on our social medias about the flash mob and the Rita’s event. We have been promoting the Men’s and Women’s Basketball season and the last home football game by making Facebook statuses and twitter updates about it.We also promoted a Tabacco free lifestyle and the new movement of ASU being a smoke-free campus by twittering facts about smoke and second-hand smoke. One of our designers finished the World AIDS day poster design, and we order 12 cholorplast posters with stakes to be put up around campus this coming week.”
Week of November 12th, 2012
“This week the PR Department finished the designs for the Bill Rasmussen event! We received the marketing for this event this Friday, two banners were put up hanging above palm walk, and five, 8 feet by 4 feet posters were put around populated areas of campus. 2500 fliers were purchased to market Election day on November 6th as well as 150 t-shirts to be given out to students that promotes voting as well. We have focused on passing out these fliers and also marketing voting on the social media accounts. We are promoting Men and Women’s Basketball and getting students excited about the upcoming season. We are also promoting ASU Dance Marathon and encouraging students to get involved in that as well.”
Week of October 29th, 2012
“The PR Deparment has been busy working on so much this past week. The designers have been hard at work designing marketing pieces for Bill Rasmussen, Voting 2012, ASU Dance Marathon, and One Glove. Sun Devil Count has finally launched and we are all so excited! Marketing has officially gone out campus! We are looking into new ways of marketing through our USG website to reach more people as well.”
Week of October 22nd, 2012
“The PR department have been working on raising the total likes and followers on our social medias, we have raised it by 100 people in one week. The designers are working on early voter registration, vote marketing for our social medias, USG marketing for our social medias, and debate events coming up. We are preparing for the launch date for the Sun Devil Counts by creating a facebook for it and will be putting out our posters within the next couple of weeks. We are starting on promoting Safety Escort and hopefully getting some awesome marketing pieces for their cars.”
Week of October 1st, 2012
“The Public Relations Department has been working on finishing marketing pieces for the Presidential Debate Watch and Civil Dialogue and the District 9 debate as well. We received bot cholorplast posters and have put them up around campus already. We have been promoting the Presidential Debate Watch and Civil Dialogue on our social medias. We are also continuing to promote Sun Devils Count by making a billboard design to be put up during the football games. Organizations can now register there events on Sun Devils Count website, we will be promoting on other organizations facebook’s to sign up and register. The PR interns have certain goals for our social medias and hitting to many likes and followers, this will be there focus for the year.”
Week of September 24th, 2012
“The Public Relations Department has been working on two different marketing pieces for the Policy Department. We created marketing posters for the District 9 Debate and also the Presidential Debate Watch and Civil Dialogue. We also worked very hard the Vote posters for the upcoming election. We order posters for both events and will be arriving on Wednesday to be placed around campus. We received our Sun Devils Count posters and we are so excited to put them out around campus, we will be setting dates for when that will happen. We also hired five interns that we will be using to help us promote our social medias and make USG more aware of on campus. We are continuing to strive to expand our social medias as well! ”
Week of September 17th, 2012
“This week the Public Relations Department, finalized the design for the “giveaways” for the Sun Devil Count Smartphone App. We designed water bottles, tumblers, a hat, and two different types of t-shirts. We also sent these designs into Anton Sports, so they can send us proofs back. We also ordered the Sun Devil Count posters from AZ pro signs. We are continuing to work on Sun Devil Count marketing such as the Web Banner Design and also the Billboard Design for the ASU Football game. We are continuing also to improve on our social medias and spreading the word about USG.”